Edit, proofread and aim for readability

Reason being, everything is defined in a single file. Some may think only about ranking in the SERP without even bothering about their users. If you can't meet a visitor's need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate …

more ...

Less is always better when it comes to web crawlers

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Citations are references to you company name, address, phone number …

more ...

Make sure you know exactly what you're doing with mobile search

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

more ...

A few words on inbound links

When we take this approach, we are rewarded by Google since this meets their quality guidelines. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Building powerful brands includes the effective use of social media. A lovely present would be one of those antique …

more ...


Adopt a customer centric view of LSI

Seemingly random things become less so within the right context. Header tags are not as critically important for your site rankings as they used to be, but these tags still serve an important function for your users and your SEO. Visibility in search engines creates an implied endorsement effect, where …

more ...



Adding keywords to your alt text may seem minor

The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. Engagement can be built by offering incentives andreasons for the consumer to interact with a company. I like to see what it's like to hop in their funnel: how is …

more ...

Clear and unbiased facts about onsite SEO

The title tag is featured prominently in the search engine results pages (typically it is used as the clickable link) as well as in the browser window. Copying and pasting text from one page to another or across multiple web platforms will be flagged as weak content. Anchor texts play …

more ...

Define your goals with regards to javascript

Meta descriptions don't carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don't have any duplicate ones. The problem with directories: A good …

more ...

Does your site sabotage your content?

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through …

more ...


Facts about text links that will make you think twice

Make sure your new environment is not accessible to the public. The best way to go about this is using HTTP Authentication. A verbal or written ad places more emphasis on the copy. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking …

more ...


How you will benefit from rankings

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have …

more ...

Provide an analysis section to help with widgets

Anyone can do this by typing the following into the Google search box-you've gotta love Google! You can use the data provided in Google Search Console and Bing Webmaster Tools to find where you have issues as well as run your own tests through any number of on-page auditors and …

more ...

Random musings on scraping

How do you educate people so they do value it? The field of search engine optimization was once focused on one major goal: harvesting intent from search. If your HTML forms contain drop-down lists for countries, regions, and cities, you can use a geo-IP database to provide for intelligent drop-down …

more ...

The worst advice I've heard about stickiness

Now, if your site is the culprit, you are typically asked to clean up your site while access to your site is completely blocked. According to a survey by iProspect, more than 60% of users click on organic search results. Wouldn't it be cool if you could find out exactly …

more ...