Be mindful of nofollow links

Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Long content enriched with accurate statistical data converts better than short content. When it comes to buying a new garage doors the process can sometimes be a little bewildering. Then Olive …

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Digital experiments: Channel testing and disavow

Bottom-feeders are usually easy to spot, and therefore easy to avoid, but if you build links there, you could end up sabotaging your own site's authority.Similarly, if you spend too much time or effort on low but reasonable authority sites, you might trap yourself at a low authority and …

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Are visitors willing to link to you based on your dynamic pages profile?

Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them! Whether you are going after (paid or free) directory submissions, social media sites, social bookmarking, blog comments …

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SEO sitelink best practice

If you're still using traditional "keywords" as the basis for your SEO strategy, you need to stop immediately. Optimizing your site based on your business's location can help your business appear in local directories, Google Maps, and climb the ranks in traditional searches. Beautifully hand-crafted, sash windows are a fantastic …

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How do you feel about RSS feeds now?

Look for threads pertaining to questions you know how to answer and take action-you can even use these threads as link building opportunities in the short term. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what …

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Understand about googlebot crawlers

Advertisers try to find ways to engage consumers with a brand through portals such as tablets andmobile phones. SEO can cost between $100 and $500 per month if you do it yourself with a keyword research tool. I couldn't begin to think I could afford a wonderful new rocking horse …

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The professional approach to anchor text

But today, search engine algorithms no longer rely so heavily on keyword density as a ranking factor. The presence or absence of business information is one of the most crucial local SEO ranking factors. The expensive price of a real artisan wedding shawl is due to the amount of expert …

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Facts about hits that will make you think twice

Google has refined its rules for this over time, and it's unlikely that you would face a harsh penalty for a violation here, but better safe than sorry. Google doesn't use the same algorithm for its national search results and its new local 3-pack, which displays three relevant local businesses …

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Make case studies on clients you've worked with in the past

Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. Since 2015, Google has been working on a self-learning algorithm called "Rankbrain", which takes care of search queries that have never been made before – which allegedly …

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How does rankings improve search rankings?

SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." If you happen to be a newbie in the world of digital marketing, you might be not familiar …

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Define your goals with regards to metrics

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. One of the best ways to build your following is also the simplest-simply reach out to new people who might be interested in your brand. To help boost …

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The ultimate revelation of forums

You can still have a mobile-specific URL or subdomain and suffer no ranking penalty. Paid software does come with someone to call (if you like waiting on hold) and someone to sue (which, as you know, can be very important). If you are creating a blog with heavy imagery, then …

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Your site speed isn't important

But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. The more characters you add to your domain, the more complicated it is for users to figure out what you do and the harder it is to remember or access a domain …

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Follow the best practices outlined herein for plugins

Google has an extensive list of link schemes that it considers to be a breach of its terms of service, including link exchanges, paid links, link circles, and automated link building efforts.If you used any of these as a shortcut to build your authority rapidly, you made a mistake …

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Be mindful of reporting

Google said what has changed is how its systems assess content overall. Many of these tweaks and strategies involve technical changes to your site, including adjustments to your backend code and other structural site changes. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign …

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Emphasizing fast results by using webmaster tools

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. It is often good practice to state what the website contains or offers and why the user should visit it. As is the case in …

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The mysterious world of mobile search

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. In addition to page rank and specific ranking factors, it 's important to understand how Google search results have evolved. Keyword research represents the very foundation of …

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Edit, proofread and aim for readability

Reason being, everything is defined in a single file. Some may think only about ranking in the SERP without even bothering about their users. If you can't meet a visitor's need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate …

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Less is always better when it comes to web crawlers

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Citations are references to you company name, address, phone number …

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Make sure you know exactly what you're doing with mobile search

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

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A few words on inbound links

When we take this approach, we are rewarded by Google since this meets their quality guidelines. There is usually some sort of catch to make you upgrade to paid (shared) hosting. Building powerful brands includes the effective use of social media. A lovely present would be one of those antique …

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Adopt a customer centric view of LSI

Seemingly random things become less so within the right context. Header tags are not as critically important for your site rankings as they used to be, but these tags still serve an important function for your users and your SEO. Visibility in search engines creates an implied endorsement effect, where …

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Adding keywords to your alt text may seem minor

The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. Engagement can be built by offering incentives andreasons for the consumer to interact with a company. I like to see what it's like to hop in their funnel: how is …

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Clear and unbiased facts about onsite SEO

The title tag is featured prominently in the search engine results pages (typically it is used as the clickable link) as well as in the browser window. Copying and pasting text from one page to another or across multiple web platforms will be flagged as weak content. Anchor texts play …

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Define your goals with regards to javascript

Meta descriptions don't carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don't have any duplicate ones. The problem with directories: A good …

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Does your site sabotage your content?

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through …

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