Edit, proofread and aim for readability

Reason being, everything is defined in a single file. Some may think only about ranking in the SERP without even bothering about their users. If you can't meet a visitor's need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate …

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Make sure you know exactly what you're doing with mobile search

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

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Adopt a customer centric view of LSI

Seemingly random things become less so within the right context. Header tags are not as critically important for your site rankings as they used to be, but these tags still serve an important function for your users and your SEO. Visibility in search engines creates an implied endorsement effect, where …

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Does your site sabotage your content?

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through …

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Facts about text links that will make you think twice

Make sure your new environment is not accessible to the public. The best way to go about this is using HTTP Authentication. A verbal or written ad places more emphasis on the copy. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking …

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