Google has refined its rules for this over time, and it's unlikely that you would face a harsh penalty for a violation here, but better safe than sorry. Google doesn't use the same algorithm for its national search results and its new local 3-pack, which displays three relevant local businesses …

But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. The more characters you add to your domain, the more complicated it is for users to figure out what you do and the harder it is to remember or access a domain …

Google said what has changed is how its systems assess content overall. Many of these tweaks and strategies involve technical changes to your site, including adjustments to your backend code and other structural site changes. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign …

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. Information Snippets are the block of text found under the main title of a google search …