Solving real customer problems is a major key to mastering evergreen content marketing. Whether you are going after (paid or free) directory submissions, social media sites, social bookmarking, blog comments, direct solicitation, news syndication, or press releases, you must have solid inbound links. My brother had a 100 movies scratch …

Reason being, everything is defined in a single file. Some may think only about ranking in the SERP without even bothering about their users. If you can't meet a visitor's need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate …

Meta descriptions don't carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don't have any duplicate ones. The problem with directories: A good …

How do you educate people so they do value it? The field of search engine optimization was once focused on one major goal: harvesting intent from search. If your HTML forms contain drop-down lists for countries, regions, and cities, you can use a geo-IP database to provide for intelligent drop-down …